Influencers: How Trends & Creativity Become Contagious – documentary

A film exploring how trends and tastes permeate from the Big Apple

Ostensibly this short documentary from Paris-based indie filmmakers R+I Creative intends to find out “what it means to be an influencer and how trends and creativity become contagious… in music, fashion and entertainment”.

Set in the Big Apple, the film — directed by Paul Rojanathara and Davis Johnson — features a range of movers ‘n’ shakers “who are shaping today’s pop culture”.

Intriguingly, with its thriving online campaign — complete with mixtape (below) — this film about influencers is proving to be as influential as the individuals it focuses on.

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Under The Influence mixtape by French DJ and beatmaker Baptman