The Italian fashion house commissions Sundance award winner Ava DuVernay to direct a short film showcasing clothes that are as stylish as the movie’s soulful soundtrack
Within the music biz, videos are labelled ‘promos’ – short for ‘promotion’ – because their sole purpose is to sell singles. But since the format is well worn, music vids are mostly clichéd and formulaic.
Enter Italian fashion house Miu Miu, which commissioned The Door, a video that features music but isn’t a music video; it’s far more credible. That might be down to its director Ava DuVernay, who won the Sundance Film Festival’s Best Director Prize for her movie Middle Of Nowhere.
The Door recounts a bittersweet tale of heartache and friendship
The nine-minute short, which joins a string of films under Miu Miu’s Women’s Tales series, features fine music, chic clothes and an engaging narrative. A cast led by experienced thesps Gabrielle Union and Alfre Woodard only adds to the film’s charm.
The Door recounts a bittersweet tale of heartache and friendship, and features five soulful jazzy cuts, such as Dezaray Dawn’s Chameleon and Emanative’s Turn Your Lights On (from the Brownswood Bubblers Three compilation).
If Ava chose the tunes, it suggests her taste in music is as impeccable as Miu Miu’s taste in clothing.
Turn Your Lights On by Emanative
Chameleon (Applejac’s Sounds of Mecca Mix) by Dezaray Dawn
Who Flew And Beyond by P Furey
For Love by Goapele
Because by Ra-Re Valverde